Every profession needs new voices. It’s asign of health and vitality that new blood enters the business with their own ideas about how to do things. Network marketing is no different. We need people to rise up and provide fresh energy and perspectives. So I take it as proof of network marketing’s maturity that we have people like Sandro in this space today, making it hisown. I was impressedby Sandro from the start. I first met him in December 2022 at a Go Pro event, part of my Network Marketing Pro program where I try to raise the level of professionalism in network marketing and improve the results for individual leaders. I’ve been working as a network marketing coach for decades now—and I’ve been in the business even longer. I’ve sat down with those at the top of our profession and met thousands upon thousands of earnest, hardworking network marketers climbing their way toward the top. Sandro, I can confidently say, is among the most accomplished people in network marketing I’ve ever met. Elegant, professional, and quietly confident, I could immediately feel this undercurrent of positive intent in everything he put his mind to. At that moment, he was putting his mind to network marketing, and he was already achieving remarkable results. As Sandro recognizes in this book, the key to his success has been a recognition that network marketing is more than a “get rich quick” scheme—it’s a profession. I’ve dedicated my career to convincing people to “go pro” in network marketing and see it as a professional calling akin to entrepreneurship. Sandro had clearly already arrived at the same point.And because he recognized it as a serious business, he was an eager student. I’ve had thousands of “students” of network marketing attend my events and read my books. But only a handful of them ever really listen to what I’ve been trying to say and fully implement the ideas. So many pretend to listen. They take notes; they nod along. Then they toss everything aside and dothings the way they wanted to from the beginning. Sandro is different. He’s a voracious student who truly listens and absorbs ideas like a sponge. He’s ready to investigate and experiment with any new strategy. When it works, he implements it into his own process. That’s really just the beginning of what Sandro brings to network marketing. His drive, focus, and consistency are truly impressive. He’s relentless in his efforts to grow his own business, help others build theirs, and spread the word about network marketing’s potential to those who don’t know all it has to offer. Above all else, Sandro is a team player. I’ve never seen someone so committed to his team. He’s always pushing himself and everyone else forward. He’s a constant guide to people across his organization—from those who signed with him on day one to those who just entered yesterday. And he never slows down. No matter how successful he gets, he just keeps going. For all those reasons, I wasn’t surprised when Sandro told me he was writing this book. He’s a systematic thinker, on top of everything else, and I knew he’d bring together a structured framework that anyone with ambition and drive could follow to network marketing success. Sandro is as honest as he is focused, and he’s laid out his entire system for you here. He’s followed every step himself, and he’s watched thousands of others follow them after him. He offers a well-devised system that’s been tested and proven thousands of times. And on top of it all, this book is a really enjoyable read. Like me, Sandro dreams of showing the world the potential within network marketing. This book is a fantastic introduction to the core concepts of the business model and the steps you can follow to transform your life. So my advice to you, Reader, is to channel your inner Sandro when reading this book. Pay close attention. Highlight key ideas. Take notes. Really let it sink in. Then get to work. Ahead, when Sandro details the potential of network marketing, just know that he isn’t exaggerating. In a matter of months, you can be working for yourself in a business you’ve built by your own efforts, making more than you ever have before. That’s how I did it. It’s how Sandro did it. And he and I have both seen it work thousands of times before. To see truly incredible results, though—to “walk on the moon,” as Sandro would say—you need the advice in this book. Pay attention.It may just change your life.
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